Negotiation Techniques used in PepsiCo agreement with Romania

Negotiation Techniques used in PepsiCo agreement with Romania I. Parties involved in the negotiation PepsiCo is an American multinational corporation headquartered in Purchase, New York, with interests in manufacturing and marketing a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and cereal-based snacks, and other foods. Besides the Pepsi brands, the company owns the brands Quaker Oats, Gatorade, Frito-Lay, SoBe, Naked, Tropicana, Copella, Mountain Dew, Mirinda and 7 Up (outside the USA). In 1966, when Romania was living under the communist manifesto, in US, the newly-born cola brand began full-scale commercial distribution of Pepsi. Determined to expand its reach and turn into a global soda maker, the cola company began to search out the most promising markets and decided to leverage upon the strengths of the Eastern Europe region, in under-served countries. Donald McKendall, co-founder of PepsiCo, arrived in Romania and reached an out-of-the-ordinary agreement with Romanian authorities in 1967 that terminated in 1989. Under the agreement, PepsiCo would supply Romanian market with carbonated cola drinks and receive in exchange Romanian wine. So Romanians could enjoy Pepsi ever since the communism era. Pepsi entered Romanian market in 1992 and began full-scale distribution in 1992 and held the first spot for 3 years. In Romania, Pepsi was first introduced in 1966 and continues to have an extremely strong brand visibility (When you say Pepsi, everyone understands what youre talking about), relevance (Whatever you do, drink Pepsi) and esteem (Pepsi deserves its position as a market leader). Since the birth of Pepsi, with more than a century before, the company has maintained its reputation for innovative and creative advertising. Pepsi has always been synonymous with cutting-edge creativity. Few people know that Pepsi has a long history of promoting their brands with celebrities, what the company has done successfully, even in 1922. After rock images of Pink, Beyonce and Britney in Gladiator Pepsi, National England football captain David Beckham entered the arena in a commercial all-star. In this version, Beckham leads the line of artists, gladiator players such as Roberto Carlos, Ronaldinho, Torres, Totti, Raul, Ricardo, and Van der Vaart. In 2006, Pepsi has come up with a new TV ad, Pepsi fest, the same football team as the Gladiators, but were added Crespo, Huth, Lampard and Nesta. Christina Aguilera became Pepsi Music image in 2006. Considering the aspects presented above it is clear that PepsiCo has proved a well structured expansion and marketing strategy to support its revenues and objective accomplishment. However, the company is also famous for a well sustained organizational culture and care for its employees. Among facilities provided to employees the following can be distinguished: attractive salaries, bonuses, commissions, trainings, workshops, team buildings. II. History of the conflict PepsiCo has located some facilities and headquarters in a business park from Romania, which is not very well communicated with the local transportation network. Though, the employees find it hard to commute and to arrive to their work place. A previous analysis of the national culture, showed that in Romania, it is very common that the companies which are located outside the living area, would offer their employees a free and private line transportation from their homes to their work places. Due to the influence of the national culture on the organizational culture, so on the projects one, PepsiCo considered that the implementation of a private transportation line may be a good strategy in the attempt to increase their employees motivation. A project management team was nominated for the completion of a strategy regarding the implementation of a private transportation line for PepsiCos employees. The name of the project is Go4ward and it is sponsored by the CEO of PepsiCo. An important characteristic of this project is that it is a pilot project which will be implemented just in a single department which will be the production one. The period within it will be developed is 6 months. During this interval of time the employees will have to complete a Before and After questionnaire which will evaluate if they appreciate and use the new transportation line. This pilot project tries to increase the employees motivation and improve the work environment, though, after the analysis of the questionnaires results, the project team will be able to inform the top management if the new transportation line was an important factor in increasing this items. In case of a favorable result considering the employees motivation which will prove that this pilot project was efficient, the top management will decide whether to permanently implement this transportation line within all companys departments. Our main goal is to develop and execute a pilot project which aims at organising and implementing a private transportation network for PepsiCos production department employees in order to try to increase their motivation and to improve the work environment. Go4ward pilot projects objectives are: to respect the budget given by the sponsor: 95,000 Euro; to plan, execute, monitorcontrol and close within 6 months; 80% of the targeted employees use the new transportation line. Once the implementation plan was drawn, the project management team needed a final approval from the CEO in terms of allocated budget and other delivarables. For this purpose, a meeting was schedueled having as participants: PepsiCos CEO Project management team representatives III. Stages of the negotiation process 1. Preparation The main topic which requires attention is the final budget of the project. Initially, after presenting the project charter to the CEO, the allocated budget was 95,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ but due to the economic crisis the market is facing, he decided to decrease it. That is why we developed the work-breakdown structure and according to this we splited the budget allocation into several phases. WBS Dictionary: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES WP1 600 Euro WP2 300 Euro WP3 85560 Euro WP4 1560 Euro WP5 1500 Euro 90,020 Euro 1,500 Euro 91,520 Euro 750 Euro 92,270 Euro WP6 500 Euro Cost Budget Management Reserves (7%) Cost Baseline Contingency Reserves Project estimates Work package estimates BATNA In order to decide our BATNA we had to make an analysis of the work packages and to establish their level of importance and availability for lowering their initially allocated budgets in order to meet the CEOs requirements and our as well. Following the analysis, we concluded that the most important can be realized at the level of WP3 which regards transportation issues such as bus acquisition, drivers and routes. Our BATNA for this work package is 70,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. For the rest of the work packages we also established that a decrease can be made as follows: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 200 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1400 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 350 à ¢Ã¢â‚¬Å¡Ã‚ ¬ Considering these modifications, the final project estimates 73,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Adding the Contingency Reserves we reach 75,250 à ¢Ã¢â‚¬Å¡Ã‚ ¬ cost baseline level. To sum it all up the BATNA regarding the allocated budget is 76,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬. KEY ISSUES (regarding the allocated budgets) Essential: WP1, WP2, WP3 Important: WP6 Desirable: WP5 Throwaways: WP4 Data Transportation Communication Tools Weak time and cost estimation Improper use of questionnaires Poor communication campaign Failure in establishing routes Employees will not get convinced by campaign Poor data acquisition As preparation for the project we also provided the CEO with a risk analysis (illustrated below), quality plan and acqusition plan. 2. Opening session The negotiation situation which will be described, concerns the allocated budget for the implementation of a private transportation line for PepsiCo employees. In order to describe the negotiation process better it is necessary to answer to the following questions: WHO speaks for each party, is authorized to make/reject offers, and how many people will be on each team? WHERE will negotiation take place, and what will be the seating arrangement? WHEN will negotiations begin, and how long will sessions last? HOW will offers be made, issues included in the discussion? WHAT form of final agreement is acceptable (handshake, verbal, written, notarized)? The project management team will be represented by two members, namely the team leader and the HR Manager. The CEO himself will represent the other party of the negotiation process. According to their positions within the company, both parties are entitled to make decisions with respect to the ongoing topic. The negotiation will take place at the Romanian PepsiCo headquarter and is intended to be concluded at the end of the session. The main aspects included in the discussion will be the key issues presented above, all of them regarding the budget allocation. The offers will be made considering the work break-down structure, risk analysis and qualtity plan. The final agreement will be written and signed by both parties for the further implementation. The CEO established his BATNA at the level of 80,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ and made it clear that no budget extension would be possible. The project management team representatives offer was of 85,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, decreased with 10,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ comparing with the initial approved budget. The issues included in the discussion were: WP 1 DATA ACQUISITION WP 2 COMMUNICATION CAMPAIGN WP 2A INTERNAL MARKENTING WP 2B DEPARTMENT MEETINGS WP 3 TRANSPORTATION WP 3A CONTACTING THE PROVIDERS OF THE BUSES WP 3B HIRING DRIVERS WP 3C ESTABILISHING ROUTES WP 4A LAUNCHING THE CONTROLLING PROCEDURE WP 4B ANALISYS OF THE RESULT WP 5 PROJECT MANAGEMENT WP 6 LEGAL ISSUES It has to be mentioned that all these aspects were strictly discussed with respect to the allocated amount of money for each work package. 3. Bargaining The common goal of the two parties was the implentation of the private transportation line in order to try to increase the employees motivation. As a result there were several compatible goals that the project management team and the CEO had and did not need any bargaining. The main compatible goal was represented by the importance of the marketing campaign and internal communication for the success of the project. Since the CEO had a special interest in meeting his employees expectations and raising their motivation, he immediately agreed with the budget we proposed for WP2, namely 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬. Also, the legal issues were seen as a compatible goal since the company is known for its compliance with the current regional lesiglation. Also, the budget allocated for the project management team was not questionable, considering that the CEO was satisfied with the work delivered up to that moment. However there were several issues that had to be traded upon in order for the project management team to obtain the desired budget. The main discussed aspect was the transportation budget which happened to be the largest within all work packages. The CEO considered that the company did not need new vehicles, taking into consideration that the project was just a pilot one and nobody could insure the increase in the employees motivation, one of the primary goals of Go4ward Project. Still, the project management team tried to convince the CEO that new vehicles would be more efficient for the company in terms of depreciation in the event the project would turn into a great success. However, the CEO intervened again, highlighting the fact that employees would be grateful for the new facility but they will not be necessarily interested in the vehicle brand, as long as the buses are safe, reliable and with updated and checked technical requirements. In conclusion, the budget for the transportation was decreased from 85,560 à ¢Ã¢â‚¬Å¡Ã‚ ¬ to 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬, pointing out that second hand vehicles will be purchased. Considering the data aquisition work package we established the final amount of money at 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬, due to the fact that no further decrease could have been made, taking into account that this work package was of an utmost importance for the development and implementation of the project. The WP4 was decided to be realized also by the project management team, even if firstly it was considered a throwaway issue, the allocated budget being 1500 à ¢Ã¢â‚¬Å¡Ã‚ ¬. 4. Settlement Following the negotiation process, the two parties reached the agreement outlined below: WP1: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP2: 300 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP3: 72,000 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP4: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP5: 1,500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ WP6: 500 à ¢Ã¢â‚¬Å¡Ã‚ ¬ The final budget of the Go4ward Project was settled to be 78,750 à ¢Ã¢â‚¬Å¡Ã‚ ¬, fact which led to a win-win situation considering the BATNAs of the two parties. III. Conclusions Considering all the aspects of the negotiation process, it can be concluded that the negotiation proved to be a real success due to the fact that the main goal of the two parties was the approval of a appropriate budget that would allow the further implementation of the project. The negotiation resulted in a win-win situation, as the CEOs imposed budget was observed while the project management team accomplished to obtain a larger amount of money then their minimum expectations. Both parties were willing to reach an agreement as easy as possible, but according to the budget limit imposed by the General Manager. They both proved to have a mixture between collaborating and compromising conflict styles within the negotiation process there were several compatible desires, which significantly helped the parties to reach an agreement meeting the deadline; however, there were also severasl aspects that required bargaining in order to reach the best alternative. To conclude, the negotiation process was a success overall. Still, there was clear room for improvement in some areas, namely more money could have been obtained from the CEO for the project management work package (for a better access to resources needed to accomplish the project objectives). IV. References 1. www.pepsico.com 2. www.wall-street.ro 3. Negotiation Techniques Seminars and Lectures 4. Project Management Lectures, La Salle Summer School, Barcelona, 2010

Rizal as Inspiration

There is nothing wrong to study Rizal’s works and doings. For me, it’s a good thing to know and understand his history. Rizal became a hero because of his accomplishments not because he was made to be. In his writings, he mentioned characters and scenarios related in reality. It focuses his ideals and misery in our country. Indeed, he is an inspiration but only some people sees that. Many Filipino knows Rizal is our national hero and being a hero is what they knew about him and that is wrong. It is more than that. It is not enough only knowing him as a hero. We should also understand and learn something from him.Fighting for a freedom of a country is not a simple thing. I know you will needed so much courage, knowledge and a presence of mind. Like him, he used the power of his mind to fight for good and that’s we should try to imitate from him. The social cancer Rizal mentioned still exist today and we are the one living in present so I think we should at same as him. But not literally same. Being patriotic is also what made me inspire him. His selfless love in our country is remarkable. The values he has is also what we need to have. He inspired readers through his words. His real words.Rizal has become the constant model that inspires man and woman across the land to dream and work for its realization no matter the cost is brings for the sake of nationhood and promoting the liberty for the people. He also proven education is the answer to our struggle nation. So we student should value education because in the future we are the one who will get benefit from it. That’s why I will strive hard to get my diploma because I believe someday I can also do remarkable things for our next generation. Education will helped us broadened our minds, so that we’re not confined to our countries and comfort zones anymore.

Essay on A Study of Hygiene of Students in Nigeria

The present study was cross sectional study conducted in private primary school , Belgaum city. Our study includes 400 children between 10 to 12 years age group. Out of 400 students maximum number of students were aged 11years (49%) followed by 10 years (38.8%) and least were 12 years (12.3%). These results of our study (Table No.1) are similar to a study conducted by Oyibo PG, in primary school children in Abraka, Delta state, Nigeria, showed that majority of the children belong s to 9-11 years (58%), while 26.1% and 15.9% of them were in the age group 6 to 8years and 12-14 years respectively.(2) similarly a study done by Behera B, Jena SK, Shakthipriya A.M, Behera AA, Samal S, in rural school Puducherry, maximum children were 13†¦show more content†¦In our study there is no any association between age and knowledge about personal hygiene P value is (0.968) (Table No. 5). In contrast, a study was conducted by Dr. Sherin N, Dr. Aziz KF, Dr. Abdulla SA, in Ebril city, show ed that there was significant association between age and their knowledge about personal hygiene P value is (0.010)(3). This could be due to awareness about personal hygiene in all age group in school children in present study area. In our study 18.80% of boys and 26.10% of girls had good knowledge about personal hygiene, followed by 63.50% of boys and 53.70% of girls had average knowledge about personal hygiene (Table no.6) . Whereas, all religious group students had average knowledge about personal hygiene, Hindu (59.80%), Muslim (61%) and Christian (63%) (Table No.7). There is no such comparison in other available studies. In our study, 64.5% of students showed average practice of personal hygiene (Table No. 8). Which is more than in a study done in Nigeria and they found average practice of personal hygiene recorded among children was 54.9 %( 2). 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Gone Baby Gone Essay - 1718 Words

Gone Baby Gone directed by Ben Affleck is centered on the kidnapping of a four-year old girl named Amanda. This movie is based in Boston in the Dorchester area. Even though this movie is centered on a kidnapping, there are other crimes being committed. In this film there is abuse of justice, negligence, police corruption, child molestation, drug abuse, and murder. Each of the main characters in this film commits a crime. The main characters in this film are Patrick Kenzie; the private investigator, Jack Doyle; the leader of Crimes Against Children Taskforce, Remy Bressant; a police officer, Lionel McCready; Helene’s brother who is married to Bea McCready and hires Patrick, Helene McCready; Amanda’s mother who uses drugs and†¦show more content†¦The crime theory associated with Kenzie is Deterrence Theory. He made good choices and bad choices out of freewill. But overall Patrick wanted to find Amanda and bring her back to Helene. Toward the end of the film his resolve to bring Amanda back to her mother is shown. He finds Amanda living with Doyle and Amanda is returned to her mother. But it cost him though; Angie gave him a choice. She would leave him if he decided to take Amanda away from Doyle and return her to her mother. Patrick choose the latter and his relationship with Angie ended. Lionel is Helene’s brother and Amanda’s uncle. In the beginning of the film Lionel and his wife Bea hired Patrick and Angie to find Amanda. At first Lionel acts like a concerned family member, but his involvement in the kidnapping of Amanda is found out in the later parts of the film. Lionel and Remy had conspired to stage a fake kidnapping in order to take Cheese’s drug money for themselves and to save Amanda from her mothers bad parenting. He was also going to split the ransom money along with Remy Bressant. The crime theory this associated with Lionel is Rational Choice theory. 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