Sunday, December 15, 2019
Customer Relationship Management Systems Free Essays
string(215) " the system also facilitates the marketing team of an organization to construct and design specifically targeted and effective marketing campaigns which may help increase the profitability of a firm \(Bose, 2002\)\." Abstract: Customer relationship management systems are used in the contemporary business environment to facilitate relationship marketing and other practices, which help firms enhance relationships between themselves, their customers, suppliers, employees, and other partners in their business processes. CRM systems provide all parties with vital information which helps make operations more efficient and enhances profitability. However, CRM systems also have drawbacks. We will write a custom essay sample on Customer Relationship Management Systems or any similar topic only for you Order Now This paper discusses the advantages and disadvantages of CRM systems and illustrates the mentioned concepts through a case study upon Dell. Introduction: A few decades ago, customers would personally go to supermarkets or other stores where they had previously purchased products or availed a service in order to either register complaints, to inquire about other products and services, or in order to purchase the product or book the service again. Likewise, businesses would attempt to observe and manually record which items left their shelves sooner and which items were less popular with customers amongst other data such as sales figures, regular purchasing patterns of customers, and how many customers were satisfied/dissatisfied with a product/service (Reinartz, Kraft, Hoyer, 2004). While it previously took weeks or months for businesses to attempt to gather this information, such information is now available to businesses within seconds. However, the benefit of convenience is not only limited to businesses as customers also enjoy the facility of lodging complaints, asking questions, placing orders, and getting a fully personalized cu stomer service based upon their interests and preferences. While some customers enjoy the fact that businesses are aware of everything about them including their birthdays and the number of members in their family, some customers are not as enthusiastic about this sphere of customer relationship management software systems. Accordingly, customer relationship management software systems have their respective advantages and disadvantages (Chen Popovich, 2003). This paper will discuss the manner in which customer relationship management systems have revolutionized e-business practices and integrated people, processes, and technology both within and across organizational contexts followed by a discussion of the best practices of firms using customer relationship management systems. The paper will then continue to discuss the challenges posed by the customer relationship management system and the social implications of its use with specific emphasis upon privacy issues. A case study of Dell will be provided further in the paper in order to illustrate the applicable concepts mentioned. The paper will conclude with a summary of the main points emphasized in the paper and recommendations for improvements in the use of customer relationship management systems. Customer Relationship Management Systems and Their Effect on E-business: ââ¬Å"E-business is an overall strategy which enables the proper management of business functions including time cycle, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institutions for competitive advantageâ⬠says Lou Gerstner, CEO IBM (Lecture 2). Previously, businesses were not properly aware of what their customers needed and attempted to fulfil those needs and wants through guesswork or by asking a few customers what they preferred over what they did not desire in a product. Thus, managers recorded customer complaints in registers and attempted to resolve them eventually, while this process often resulted in delays over months. However, the implementation of e-business systems and the widespread use of e-commerce have enabled the introduction of customer relationship management systems, which include the ââ¬Å"methodologies, software, and communication capabilities, that help organizations to structure and manage their custo mer relationships and interactions with the objective to increase customer satisfaction with the organisationââ¬â¢s products or servicesâ⬠(Lecture 3). Therefore, customers are now able to access reliable, accurate, and vital information regarding the products and services that they have used with the click of a mouse (Bose, 2002). Customer relationship management systems have benefitted firms by integrating people, processes, and technology to increase the level of efficiency in organizations and enabling firms to use customer information to their advantage. The system enables the production of a customer database recording all customer details and creating a customer profile, which provides the company with details regarding the customerââ¬â¢s needs and frequent purchases. While previously companies would attempt to sell the same product to every customer in the same manner, customer relationship management systems allow the information regarding customer preferences to be used to differentiate and specifically target the firmââ¬â¢s products to a customer (Payne Frow, 2005). Customer relationship management systems are not only used to remain in communication with customers, but are used as a tool to connect a firmââ¬â¢s customers, distribution channel members, suppliers, and other similar parties within the same platform and maximising all of these relationships to increase profitability in the business. This is done through the various features of the customer relationship management systems which provide vital information for all of the parties involved in the business, thus making the conduction of business more convenient, information easily accessible, and operations efficient and cost-effective (Payne Frow, 2005). For example, the sales force automation function of customer relationship management systems provides information on customers, previous deals, and competitors to support the sales force of the team. Thus, the system helps the sales force of the firm perform their job more effectively and also provides the suppliers of the business i nformation regarding customer preferences and the products in highest demand amongst different target groups. Other functions of the system include customer service and support systems, which enable customers to track their orders, monitor their requests, and enables managers to reply to customer queries promptly thus aiding both customer service personnel and customers to fulfil their functions with ease. Field service is a function that allows remote staff to quickly and effectively communicate with the customer service personnel to meet individual needs. Thus, the customer relationship management system provides information to remote staff regarding customer needs in order to enable them to meet them more adequately (Jayachandran et al, 2005). The marketing automation function of the system allows up-to-date information on customersââ¬â¢ buying habits to enable the construction of effective marketing campaigns. Accordingly, the system also facilitates the marketing team of an organization to construct and design specifically targeted and effective marketing campaigns which may help increase the profitability of a firm (Bose, 2002). You read "Customer Relationship Management Systems" in category "Essay examples" Therefore, the customer relationship management system provides information for several parties involved in the business process and thus integrates the use of technology with people in order to improve and enhance business processes. This is one of the main reasons that customer relationship management systems are becoming highly popular amongst firms. The use of the system enables a firm to grow revenue, provide better customer service, introduce repeatable and consistent sales processes, create new value and increase customer loyalty (Campbell, 2003). It also allows firms to implement the three phases of customer relationship management systems, which enables the acquisition of new customers, enhancement of the profitability of existing customers, and the retention of profitable customers for life. It enables the implementation of core customer relationship management processes including cross-selling and up-selling, direct marketing, customer support, and sales force automation. Thus, the use of these processes brings substantial improvements in marketing campaigns, product development, sales, and field service (Lin, Chen, Chiu, 2010). The use of customer relationship management systems has enabled firms to communicate within their organization, with customers, and across their organization to other firms, who may be members of the distribution channel or the firmââ¬â¢s suppliers, by sharing and gathering vital information regarding customers and processing this information to make it useful in the business process. The best practices of customer relationship management systems include well-establishment of organizational needs, good inter-departmental communication, the integration of front-end and back-office data-mining procedures, and the establishment of an up-to-date central warehouse of data (Oztaysi, Sezgin, Ozok, 2011). Many firms currently apply customer relationship management strategies through the implementation of social customer relationship management and the use of social media to get their message across to customers effectively. Platforms, such as Facebook, Twitter, and LinkedIn, are used in order to communicate with customers and advertise products/services to them (Bose, 2003). However, while the use of customer relationship management systems provides extensive advantages to a contemporary business, there are still challenges involved in the use of these systems. While many customers are now accustomed to buying products online, other customers are still highly wary of using such systems and exposing personal information on such websites. Moreover, while the people of some cultures prefer communicating via an electronic source, others are only satisfied with personal contact (Oztaysi, Sezgin, Ozok, 2011).These challenges will be discussed in the next part of this paper. Challenges of Customer Relationship Management Systems and Social Implications of their Use: In order to gather all of the data needed to meet customer needs and provide information to suppliers, sales force, managers, and other parties in the business process, the business needs to use the aid of cookies to track customer surfing details and to record what types of products customers purchase from other websites. The problem is that some customers regard this as an invasion of privacy and refrain from shopping online because they are aware that firms are monitoring their actions. Statistics show that 51% of shoppers are highly concerned about privacy online and 48% refrain from shopping online because of privacy issues (Lecture 3). This can pose serious problems for firms who want to efficiently use their customer relationship management systems and prevent customers from using spyware protection software, making the use of these systems redundant (Fan Ku, 2010). Other challenges posed by the use of customer relationship management systems include the lack of appropriate executive support as some customers feel that they do not receive adequate service online while some business executives also feel that these systems are not satisfactory for use in organizations and refrain from using them. Additionally, many firms lack rationale when they decide to use customer relationship management systems (Ang, 2011). For example, a firm who has a highly personal relationship with customers and thrives upon the personal contact that it enjoys with its customers may not benefit from the adoption of a customer relationship management system as it may lose the element of being able to personally attend to customers. Other problems with the use of customer relationship management systems include an inappropriate network infrastructure, user resistance, and the lack of cultural preparation of these systems (Fan Ku, 2010). One of the major flaws of CRM systems includes their lack of adaptability to different cultures. Contemporary business research has found that customers belonging to different cultural backgrounds tend to act differently when interacting with businesses and have varying preferences regarding the type of contact that they find suitable in business settings. While consumers belonging to masculine cultures may prefer or be comfortable with using technological solutions and communicating with customer service personnel online, customers belonging to feministic cultures may prefer more personal contact. Moreover, customers belonging to certain cultures may consider the invasion of privacy that these systems encompass highly inappropriate while customers from other cultures may believe it to be useful in helping them find the right product (Chen Popovich, 2003). Customer relationship management systems may also be hard to use for the companyââ¬â¢s existing management and employees and they may resist a change to the use of these systems as it may involve a change in organizational culture. The appropriate implementation of these systems requires communication, culture, and coordination which helps employees adapt to the systems more appropriately (Campbell, 2003). It may be difficult to integrate the system with other departments in the organization, which will result in the adoption of the system to be expensive. The system may not coordinate well with other accounting and finance software which may cause the organization additional unnecessary expenditure in attempting to adjust the customer relationship management software with their existing technology, existing business processes, and the people associated with the business (Campbell, 2003). It is evident that while the customer relationship management system offers numerous advantages to firms and customers, there are specific challenges that the implementation of the system faces, especially in the realms of resistance shown by customers in allowing an invasion of their privacy. The next section of this paper will outline the manner in which Dell Inc. used customer relationship management software to its advantage and how it incorporated the system within its firm. Dell Case Study: Dell is a globally renowned company offering customers leading global systems and services and the company required the aid of a customer relationship management system to integrate its customers and other global sales teams with the business. Previously, the company used multiple systems, internally designed by the company, which were used in each of the regions that the company operated in. However, the company wished for a flexible and convenient system which was globally accepted and used widely. While the company aimed to find a solution themselves, it was proving to be highly expensive. Thus, the company implemented the use of SalesForce CRM, which is a software allowing the company to integrate with technological partners, customers, employees, and other agents in their business processes. The company required a solution to gather feedback from its 80,000 employees worldwide and also wanted to begin a global partner program in the near future for which it required an appropria te communication platform enabling it to efficiently and effectively communicate with potential technological partners. Thus, the use of SalesForce CRM integrated various departments within the organisation and also allowed the organization to communicate with other organizations using the same interface (Dell Case Study, 2011). The company solved several of its problems using the customer relationship management system which included communicating with approximately 3 million customers everyday and also collaborating with 80,000 employees worldwide. The use of the system enabled the company to extract the top ideas for innovation and better understand what customers were looking forward to by gathering and processing customer feedback on the system. Moreover, employees were also required to give innovative ideas for future technological solutions and business processes and this information was also automatically sorted by the system in order to show Dellââ¬â¢s business executives the most popular opinions. Top ideas were generated through comments and voting upon the posting of various opinions on the system (Dell Case Study, 2011). The company greatly benefitted from the implementation of this system as it generated over 2,500 ideas on innovation in the first week and approximately 700 ideas related to employee feedback regarding business processes. The company has been able to use vital customer feedback in order to design desktops and consumer notebooks and also left Windows XP as a pre-installed operating system in the computers because of customer demand. The technology implemented in the customer relationship management systems enabled the company to track main technological trends and develop products accordingly (Dell Case Study, 2011). Using the Salesforce CRM system enabled the company to integrate various players in its business processes via one platform and also enabled the company to design some its own software solutions which allowed the company to enhance its relationship marketing strategies. However, one of the problems that the company faced with the implementation and use of the Salesforce CRM system was user adaptation of the system. Teaching users worldwide how to operate the various functions that the system offered was an obstacle that the company overcame through offering training sessions on the use of the system and teaching employees and other users worldwide how to use the system within fourteen days. Thus, because Salesforce CRM is an easy-to-use system, users were able to adapt to the new technology easily and within a short period of time. Dell significantly benefitted from the use of the system and the system proved to be cost-effective, efficient, and highly beneficial in increasing the revenue of the company. Obstacles such as adaptation were overcome through the provision of training sessions and through company focus upon implementing and using the system. While the initial installation and provision of training for the system was expensive, the system aided Dell in collaborating with both employees and customers and enabled the company to devise its own technology. Moreover, the company did not use the system to ââ¬Å"spyâ⬠on customers or invade their privacy which proved to be an added advantage. The system was used in various manners by the company to solve its current problems and can be used in other ways in the future. Thus, customer relationship management systems can prove to be an addition of value for a company and an important tool used to integrate processes, people, and technology to enhance re lationships within the organisation and outside the realms of the organisation as well. The next section of this paper will discuss the main points emphasized in the paper and provide recommendations regarding the use of customer relationship systems and for Dell Inc. Conclusion and Recommendations: There are various advantages associated with the use of customer relationship management systems which include the functions such as sales force automation, direct marketing, customer service, field service automation, and others. Hence, the use of such systems promotes convenience, access to information and information-processing, and enhances the efficiency of business operations. Moreover, it also allows the integration of people, processes, and technology. This has been illustrated in the case of Dell who use SalesForce CRM to integrate inter-department functions with other organizations that it wishes to partner with. However, the drawbacks of using customer relationship management systems include the issue of customer privacy, user resistance, lack of adaptability, and the inability to prepare the software for use by different cultures. Accordingly, it is recommended that customer relationship management software not be used in place of personal contact but can be used as an additional resource helping keep customers and businesses connected. However, businesses should frequently encourage personal and face-to-face contact with their customers and ask customers for feedback regarding products/services or their personal preferences instead of tracking customersââ¬â¢ surfing data through the use of cookies. If the business deems it necessary to track customer information through cookies, the company must aim to ask customers for permission and inform them that this will enable the business to serve them better through products customized and tailored to suit their needs. Additionally, customers must attempt to adapt the system to suit people of different cultures and nationalities in order to make the system suitable for use by all. In the case of Dell Inc. it is recommended that the company use its CRM system to freely communicate with clients, enable them to customize their computers, provide feedback, and can also use it to motivate employees. This can be done by using it as a portal to provide hard-working employees with recognition for their contribution to the organisation. The company can also use it as a marketing tool in order to inform customers of new products based upon their recent purchases. Thus, the company can use the CRM system for multiple purposes. References Ang, L. (2011). ââ¬Å"Community relationship management and social media.â⬠Journal of Database Marketing Customer Strategy Management. Vol. 18(1) pp. 31-38. Bose, R. (2002). ââ¬Å"Customer relationship management: key components for IT success.â⬠Industrial Management Data Systems. Vol.102(2) pp. 89-97. Campbell, A. J. (2003). ââ¬Å"Creating customer knowledge competence: managing customer relationship management programs strategically.â⬠Industrial Marketing Management. Vol. 32(5) pp.375-383. Chen, I. J., Popovich, K. (2003). ââ¬Å"Understanding customer relationship management (CRM): People, process and technology.â⬠Business Process Management Journal. Vol. 9(5) pp. 672-688. Dell Case Study (2011) Dell-Case Study. Accessed on: March 11, 2014 Available at: http://doblegroup.com/dell-case-study/ Fan, Y. W., Ku, E. (2010). ââ¬Å"Customer focus, service process fit and customer relationship management profitability: the effect of knowledge sharing.â⬠The Service Industries Journal. Vol. 30(2) pp. 203-223. Jayachandran, S., Sharma, S., Kaufman, P., Raman, P. (2005). ââ¬Å"The role of relational information processes and technology use in customer relationship management.â⬠Journal of Marketing. Vol. 69(4), pp.177-192. Lin, R. J., Chen, R. H., Chiu, K. K. S. (2010). ââ¬Å"Customer relationship management and innovation capability: an empirical study.â⬠Industrial Management Data Systems. Vol.110(1) pp.111-133. Oztaysi, B., Sezgin, S., Ozok, A. F. (2011). ââ¬Å"A measurement tool for customer relationship management processes.â⬠Industrial Management Data Systems. Vol. 111(6) pp. 943-960. Payne, A., Frow, P. (2005). ââ¬Å"A strategic framework for customer relationship management.â⬠Journal of Marketing. Vol. 69(4) pp.167-176. Reinartz, W., Krafft, M., Hoyer, W. D. (2004). ââ¬Å"The customer relationship management process: its measurement and impact on performance.â⬠Journal of Marketing Research. Vol. 41(3) pp.293-305. How to cite Customer Relationship Management Systems, Essay examples
Saturday, December 7, 2019
Nonverbal communication in a chatroom Essay Example For Students
Nonverbal communication in a chatroom Essay Chat rooms are a great place to observe communication in action. All across the globe people of all ages are trading information back and forth. Some people go to chat rooms to talk to their friends; some go to do communication homework; some go to meet new friends, and some people even go to make fun of people. There are all kinds of reasons to go to a chat room, but very few are aware of all the invisible and visible aspects that are occurring in a normal chat room. There are so many chat rooms on the World Wide Web that it was difficult to find one that is suitable for you. I decided to check out the teen chat room at Yahoo.com. I just observed at first and noted some interesting things I saw. For example, someone typed in whats ^ today. Which in normal talk means What is up today. In one instance this is interpreted as a visible aspect, because the person who sent the message used letters and symbols for our eyes to see. At the same time though, it is an invisible aspect because not everyone would know what that meant. It has no real meaning except for the meaning that was invented for it on chat room lingo. There are many examples of this chat room lingo. The most popular one is probably lol, which means laughing out loud. The visible aspect is the actual letters lol, but that doesnt have any meaning to someone without a computer. If you do have a computer though it has meaning and you know the meaning from constant viewing of the phrase and that is an invisible aspect of communicating over the Internet. I attempted to spark some conversation in this chat room. First I wrote Hello everybody. No one responded to me though. My visible aspect seemed good enough to trigger conversation with at least one of the fifty-four teens logged into this particular chat room. But, what I didnt take into consideration was the invisible aspect that my statement carried with it. First of all I didnt address it to one specific person, which would give them more of an incentive to answer back. Using a private message would prove effective for a response as well. My statement also gives the recipients the idea that I dont know anyone in the chat room. If I did know somebody in the chat room, the logical thing to assume is that I would say hello to them people first. So the individuals who did read my first statement assumed just that, either consciously or subconsciously. I began to listen in on someones conversation, in so many words. It wasnt much of a conversation though. It consisted of two guys telling a girl she was fat in her picture and other sorts of ridicule while she defended herself. The visible aspect is the actual words on the screen and the fact that we know people are generating these words from a computer elsewhere. Next thing I did is tried to determine what they mean, or what they are saying without realizing how everyone interprets it differently. In my decoding of the fat jokes to the girl, I felt they are not confident in themselves, either in their physical appearance or feeling loved. For somebody to go in a chat room and pick on people must have very low self-esteem. The girl didnt back down, but she didnt appear to get upset either. She didnt retaliate once, which says to me that she is mature enough to accept who she is and isnt afraid about what other people think about her. Depending on how you decode messages, you may interpret something totally different than the next individual. This trait of communicating is the spice of life. It is what gives you your own preferences towards things like television and friends. Your favorite show depends on how the sent messages make you feel. 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Being aware of invisible aspects of communication helps when you are trying to get to .
Saturday, November 30, 2019
The Cloning War Moral Or Immoral Essays - Cloning, Genetics
The Cloning War: Moral Or Immoral? The Cloning War: Moral or Immoral? Outside the lab where the cloning had actually taken place, most of us thought it could never happen. Oh we would say that perhaps at some point in the distant future, cloning might become feasible through the use of sophisticated biotechnologies far beyond those available to us now. But what we really believed, deep in our hearts, was that this was one biological feat we could never master. -Dr. Lee M. Silver, 1997 With every revolution, there must be conflict. When the great thinkers of the past decided the earth was round, or that the planets revolved around the sun, their revolution caused excommunication. When Americans rebelled against the mother country, their revolution caused a war. However, if not for the great thinkers, the revolutionists, and the science explorers, everyone would be sailing off the edge of the planet, believing to be scientific fact that Earth was the center of the universe, and America would be under steady oppression from Europe. On February 23, 1997, Doctor Ian Wilmut successfully cloned the world's first mammal, giving the world a harsh wake-up call to the state of its technology. The implications of an effective somatic cell nuclear transfer in mammals are tremendous. The use of cloning for research purposes could yield fixes for aging and heart problems; new organs for patients in need of transplants; increased reliability of plastic, reconstructive, and cosmetic surgery; the extinction of Down's syndrome and Tay-Sachs disease; and the cure for cancer (Human). The applications of the research of cell development are already witnessed in the invention of fabricated skin, cartilage, bone, and ligament and tendons. In fact, cloning is only a result of many years of research. In 1965, Dr. Marshall R. Urist of the University of California discovered that powdered bone, when combined with the isolated bone morphogenetic proteins and DNA sequences, would create new bone when placed in a bone fracture (?Tissue?, 47). However, fears of this new procedure are certainly well justified. A cloned child, for instance, would lose all sense of individuality, and the potential harm (which first must be downsized to an acceptable degree before full production could commence), at this point, greatly outweighs the beneficial yields (United, 66,65). Plus, given the option to choose features in a prospective clone child, or ?designer child?, procreating would be more feasibly compared with car shopping than reproduction (Silver, 227). These factors contribute to the controversial issue of morality. A broad subject filled with gray matter, the decision of whether or not something is moral is spawned from religious thought, ethical concerns, and the comparison of the gains of a procedure to the costs. Facts must be gathered from the word of God, from logical reasoning, and from scientific inquiry. When all the data is gathered, the question of morality is answered with a definitively negative response. Cloning is a procedure that is definitely not moral due to its possible harm to child and parents; its religious implications; and its unfavorable ratio of harm to good. It is important to realize that the process of cloning that produced Dolly the sheep is a brand-new science that has only been successfully performed a small number of times. The actual process involves removing the nucleus of an ovum and replacing it with an epithelial cell, or a cell with the basic number of chromosomes doubled (?Cloning?, 677). However, this nuclear transfer has the potential for serious physical and psychological harms to all involved in the procedure, and when such harms exist, rarely are any procedures performed on humans without extensive animal research. In all actuality, even if there were a convincing reason to perform this procedure on human beings, it would have to fall under one strict criteria that morals and medical ethics alike consider to be impenetrable: the slogan ?to first do no harm? (United, 65). It should be noted that the somatic cell nuclear transfer that produced Dolly was successful in only one out of 277 attempts. If the same procedure was endeavored in humans, the requirements could be devastating to the potential mother. To start, the doctor would have to provide much hormonal manipulation in order to allow the procedure
Tuesday, November 26, 2019
How to Pick a Title for Your Research Paper
How to Pick a Title for Your Research Paper How to Pick a Title for Your Research Paper It sounds strange, but for many people choosing a topic of a research paper is the most difficult task. Well, thats often true and it can happen to you in any situation when you have to choose something. If you are not given a choice, you can simply accept it. On the other hand, the more options you have, the more difficult it may be to make a wise choice. So, if your teacher has given you a topic to work on, you are the lucky one. But sometimes you have to pick a title for your research paper by yourself. There is one thing to think of before choosing a title. So, ask yourself what you are interested in at this stage of your life. Wouldnt it be great to write about something you like and are good at? However, keep in mind that you write your paper not only for yourself. It will be read by your teachers, and your goal is to write about what you like to make other people interested in it. You have to keep it simple. Write in such a way, that even a child could understand you. Making simple things more complicated is a complete waste of time. Nobody would like to read that. In addition, have a look at the latest news, listen to what people or your friends talk about, try to remember things that you was impressed by recently. This may inspire you to choose the right topic. You can surely choose the title you like, however dont try to be too creative. What seems to be fine for you, may look absurd for the others. Or perhaps you cannot come up with an original idea. In such a case, there are lots of topics students use all the time. Some of them may look trite, but it is just a matter of your writing style, how you express your thoughts, your ability to look at a typical problem from another perspective, your willingness to make usual things unique. Thousands of papers were written about environmental pollution, greenhouse effect, deforestation etc. Nobody has suggested a way out that really works and differs from what the humanity attempted to do with this problem. Who knows, maybe you can write something that can surprise your teacher, and you will get a good grade. As children, we all liked to find out something new in everything that surrounds us. When we grow older, we become less curious for some reasons. Of course, writing a research paper about something you like is a great opportunity to find out something new, share your ideas and enthusiasm with other people. However, if you dont have much time for that, our academic writing service is always ready to help you with your writing task. If you need professional research paper title assistance from experts welcome to our research paper service !
Friday, November 22, 2019
A Comparison in Anthem
They will be stated in the following paragraphs. There are similarities between Equality 7-2521 and Adam. They were both born with a natural curiosity. The curiosity caused them to do something that was explicitly forbidden. This led Equality 7-2521 to rediscover something that was wiped from human memory for a great length of time as stated on page 52: ââ¬Å"We, Equality 7-2521, have discovered a new power of nature. Andà we have discovered it alone, and we alone are to know it. â⬠(Rand 41)He attempted to share his discovery but was rejected and scorned. Adamââ¬â¢s curiosity led him to eat the ââ¬Å"forbiddenâ⬠fruit from the tree from the center of the Garden of Eden. This action caused his banishment from the Garden of Eden. What they both committed was considered by the governing authority to be sins. Equality 7-2521 was forced to run away because he dared to have an independent mind. Adam was forced out of Eden because he did not obey God. Alsoâ⬠¦ They were condemned for committing a great ââ¬Å"sin. â⬠The ââ¬Å"sinâ⬠was disobeying a godlike authority. Equality and Adam both obtained information that was forbidden by the authority that governed them. Equality obtained forbidden information through secretly studying information on the time before the Great Rebirth, rediscovering electricity and creating a piece of electrical equipment. The World Council banned such actions so when he tried to convince the Council of Scholars, they threatened to report him and destroy his discovery as stated on 72: ââ¬Å"You shall be burned at the stake,â⬠said Democracy 4-6998. ââ¬Å"No, they shall be lashed,â⬠said Unanimity 7-3304, ââ¬Å"till there isà nothing left under the lashes. â⬠And page 74: ââ¬Å"This thing,â⬠they said, ââ¬Å"must be destroyed. â⬠à And all the others cried as one: ââ¬Å"It must be destroyed! ââ¬Å"(Rand 41) He was forced to run deep into the uncharted forest where he hid. Adam obtained the forbidden information through eating the ââ¬Å"forbiddenâ⬠fruit from the tree at the center of Eden. He gained knowledge of many things that were forbidden by God. As a result, he was banished from Eden. The similarities have been stated althoughâ⬠¦ There are also differences between Adam and Equality 7-2521. One is the sin they committed. Equality 7-2521 committed the sin of individual thought. He dared to live, think and love for himself. He also rediscovered electricity by himself, which was considered evil because he didnââ¬â¢t work with the rest of his ââ¬Å"brothersâ⬠as stated on page 73: ââ¬Å"So you think that you have found a new power,â⬠said Collectiveà 0-0009. ââ¬Å"Do you think all your brothers think that? à ââ¬Å"No,â⬠we answered. ââ¬Å"What is not thought by all men cannot be true,â⬠said Collectiveà 0-0009. ââ¬Å"You have worked on this alone? â⬠asked International 1-5537. ââ¬Å"Yes,â⬠we answered. ââ¬Å"What is not done collectively cannot be good,â⬠said International 1-5537. â⬠(Rand 41)Adam committe d the sin of disobedience. He ate the ââ¬Å"forbiddenâ⬠fruit when God specifically told him not to. As a result, he was banished from the Garden of Eden. Another difference is how they reacted after they left their residence. When Adam was banished, he did not seek revenge against God. He decided to continue living as normally as possible. Equality 7-2521 on the other hand, decided to start a new society that permits individual thought and makes it his goal to tear down the society he lived in and raze the city he lived in to the ground. In conclusion, Equality 7-2521ââ¬â¢s story is some that can be easily compared and contrasted with the Expulsion of Adam and Eve from the Garden of Eden. This essay summarized their similarities and differences. There are many other ways to compare and contrast Adam and Equality 7-2521 that are not written in this essay. They may be in a different one. Works Cited Rand, Ayn. Anthem: Student Edition Toronto: Signet, 1995. A Comparison in Anthem They will be stated in the following paragraphs. There are similarities between Equality 7-2521 and Adam. They were both born with a natural curiosity. The curiosity caused them to do something that was explicitly forbidden. This led Equality 7-2521 to rediscover something that was wiped from human memory for a great length of time as stated on page 52: ââ¬Å"We, Equality 7-2521, have discovered a new power of nature. Andà we have discovered it alone, and we alone are to know it. â⬠(Rand 41)He attempted to share his discovery but was rejected and scorned. Adamââ¬â¢s curiosity led him to eat the ââ¬Å"forbiddenâ⬠fruit from the tree from the center of the Garden of Eden. This action caused his banishment from the Garden of Eden. What they both committed was considered by the governing authority to be sins. Equality 7-2521 was forced to run away because he dared to have an independent mind. Adam was forced out of Eden because he did not obey God. Alsoâ⬠¦ They were condemned for committing a great ââ¬Å"sin. â⬠The ââ¬Å"sinâ⬠was disobeying a godlike authority. Equality and Adam both obtained information that was forbidden by the authority that governed them. Equality obtained forbidden information through secretly studying information on the time before the Great Rebirth, rediscovering electricity and creating a piece of electrical equipment. The World Council banned such actions so when he tried to convince the Council of Scholars, they threatened to report him and destroy his discovery as stated on 72: ââ¬Å"You shall be burned at the stake,â⬠said Democracy 4-6998. ââ¬Å"No, they shall be lashed,â⬠said Unanimity 7-3304, ââ¬Å"till there isà nothing left under the lashes. â⬠And page 74: ââ¬Å"This thing,â⬠they said, ââ¬Å"must be destroyed. â⬠à And all the others cried as one: ââ¬Å"It must be destroyed! ââ¬Å"(Rand 41) He was forced to run deep into the uncharted forest where he hid. Adam obtained the forbidden information through eating the ââ¬Å"forbiddenâ⬠fruit from the tree at the center of Eden. He gained knowledge of many things that were forbidden by God. As a result, he was banished from Eden. The similarities have been stated althoughâ⬠¦ There are also differences between Adam and Equality 7-2521. One is the sin they committed. Equality 7-2521 committed the sin of individual thought. He dared to live, think and love for himself. He also rediscovered electricity by himself, which was considered evil because he didnââ¬â¢t work with the rest of his ââ¬Å"brothersâ⬠as stated on page 73: ââ¬Å"So you think that you have found a new power,â⬠said Collectiveà 0-0009. ââ¬Å"Do you think all your brothers think that? à ââ¬Å"No,â⬠we answered. ââ¬Å"What is not thought by all men cannot be true,â⬠said Collectiveà 0-0009. ââ¬Å"You have worked on this alone? â⬠asked International 1-5537. ââ¬Å"Yes,â⬠we answered. ââ¬Å"What is not done collectively cannot be good,â⬠said International 1-5537. â⬠(Rand 41)Adam committe d the sin of disobedience. He ate the ââ¬Å"forbiddenâ⬠fruit when God specifically told him not to. As a result, he was banished from the Garden of Eden. Another difference is how they reacted after they left their residence. When Adam was banished, he did not seek revenge against God. He decided to continue living as normally as possible. Equality 7-2521 on the other hand, decided to start a new society that permits individual thought and makes it his goal to tear down the society he lived in and raze the city he lived in to the ground. In conclusion, Equality 7-2521ââ¬â¢s story is some that can be easily compared and contrasted with the Expulsion of Adam and Eve from the Garden of Eden. This essay summarized their similarities and differences. There are many other ways to compare and contrast Adam and Equality 7-2521 that are not written in this essay. They may be in a different one. Works Cited Rand, Ayn. Anthem: Student Edition Toronto: Signet, 1995.
Wednesday, November 20, 2019
Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 8
Business Plan - Essay Example Food provision market is a market that is constantly growing and at a high rate. Food provision is turning to be more professional in order to attract customers in the growing market. The market is assumed to be constant with no seasonal trends since its target customers work daily hence sales are expected to be constant throughout. The market is segmented in that there are quality hotels, restaurants, fast food and some providing food in open air kiosk. Oyster hotel is expected to include services of a quality hotel through provision of quality dishes and also meet the demands of travellers by providing fast foods. (Clifford, 2001) The hotel industry has varied customers. There are residence customers who usually frequent quality hotels for rooms. There are also travellers who mainly buy fast foods to consume as they are travelling and there are usual customers who frequent hotels for quality dishes in a relaxing atmosphere or to hold discussions as they take their meals. The hotel will be targeting all these customers. The hotel will use a variety of marketing strategy aimed at attracting and retains customers. The business will look toward cutting an edge in the market through provide of high quality meal, offering wide range of menu at reasonable prices and operating for 24 hours. The hotel will also carry out direct marking strategies to reach individual customer and also it will advertisement in the mass media. It will also be proving special nights on weekends for couples as a way of advertising. (Ron, 2003) The business will have a central procurement procedure for raw material which will be used to prepare quality meals. The menu for the hotel will provide quality dished and buffet meals. Apart from buffet meals there will also be plate service served by well trained food waiters. The hotel will be headed by the hotel manager who will be responsible for coordinating the activities of
Tuesday, November 19, 2019
ECO-FRIENDLY Essay Example | Topics and Well Written Essays - 1000 words
ECO-FRIENDLY - Essay Example 75% and remaining 25% remains unutilized. Because, the testing facility is not fully utilized, therefore, the fitting machine time can be increased, to produce more of higher power bulbs as it would lead to more profit, without increasing any other resource. Linear programming was used to model the problem. The decision variables x1 and x2 i.e. number of two kinds of light bulbs was used to formulate the profit function as well as the constraints of production for the two kinds of eco-friendly industrial light bulbs. The profit function was solved for maximum profit under the constraints of the production. It was found out that for maximum profit the company should manufacture 900 bulbs of very low energy and 600 bulbs with higher energy. This resulted in a total profit of 8700p, which is the maximum profit that can be produced from the given resources by their optimum utilization. This optimum solution of the problem, consumes all of the shells supplied as well as the entire assembly time. However, the testing time was utilized only up to 75% of its capacity. This is simply because; testing takes less time than assembly. Thus, there is unutilized testing facility. To utilize it fully, the fitting machines availability should be increas ed to produce more of higher energy bulbs as it would lead to more profit, without any additional resource other than increasing fitting machines availability. There are some options the company can look forward for increasing resources. One option can be to increase the availability of the fitting machine as well as that of the testing machine by 25% i.e. twelve and a half hour per day. In this case the company can produce as many as 1500 higher energy bulbs and increase the profit to as high as 10500 p. This amounts to ~22.1% increase in profit over what can be achieved by the present resources. But this will depend upon how costly it is to increase
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